as a result of the marketing blitz during the daily fantasy wars. Not only did DraftKings and FanDuel have massive daily fantasy user bases to leverage into sports bettors, but the DraftKings and FanDuel brands had massive brand power in the U.S. sports fans as die-hard users of its platform.Īs online sports betting became legalized starting in 2018, DraftKings and FanDuel were superbly positioned to maximize the sports betting craze as it’s rolled out state by state since 2018 all the way through this recent week with the opening of the state of Kentucky. Like DraftKings, FanDuel raised multiple rounds of funding and worked hard to grow rapidly in the race to acquire U.S. Robins and his team competed hard in the mid 2010′s daily fantasy war, fought mostly between DraftKings and FanDuel.įanDuel was founded in 2009 by a group of five British individuals named Nigel Eccles, Lesley Eccles, Tom Griffiths, Rob Jones and Chris Stafford. Launched in 2012 in Boston, Massachusetts by Jason Robins and his co-founders, DraftKing made an immediate splash on the competitive daily fantasy space. The welcome offers are essentially the same, and they are really excellent.
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